Haus

Haus is the incrementality platform leading brands trust to optimize billions in ad spend worldwide. Using frontier causal inference-based econometric models to run experiments, we help brands measure the business impact of marketing, pricing, and promotions with scientific precision. Over $360B is spent annually on paid advertising in the US alone, and the famous quote “half the money I spend on advertising is wasted; the trouble is I don't know which half” still rings true. Haus helps marketers identify which half, and reallocate it to maximize growth.

Haus’ industry-leading incrementality platform enables the world’s most recognizable brands to run powerful incrementality experiments and allocate budget efficiently to maximize growth and profitability – with privacy-durable, trustworthy, and impactful business results. 

With a founding team of former product managers, economists, and engineers from Google, Netflix, Meta, and Amazon, we make high-quality decision science,incrementality testing, and causal marketing mix modeling accessible to businesses of all sizes—automating the heavy lifting of experiment design, data processing, and insights generation. Haus works with leading brands like FanDuel, Sonos, and Dr. Squatch, delivering ROI gains as high as 30x.