amo

amo is new kind of social company.

We believe that friendship still deserves a place online. Our first app, ID, brought a new take on the social profile, providing a collaborative board for you and your friends to express yourselves on. And our second app, Bump, is the best map for friends — giving you a new home on your phone for the people and places most important to you. With Sugar, chatting with friends goes beyond the confines of a green or blue bubble. Drop whatever you want on an unlimited canvas, turning any conversation into art.

Together, the apps form the beginning of a new kind of social company. One that exists across multiple apps, but only one you. And with many more ideas for new ways to bring you closer to your friends. We’re going to experiment, build, re-build again, and no doubt get lots wrong along the way. But we hope that what we get right earns its place on your home screen — as a new collection of apps that serve you and your friends above all else.

On amo, your profile, friendships, and settings are shared across the apps. Trying a new one takes no time at all as your info (and your friends!) are already waiting for you. When we have new ideas, we won’t be constrained by an ever-growing tab bar and the four corners of just one app. We’ll make something entirely new and give you the choice on whether to use it or not. Take what you need, ignore what you don’t.

We feel a real responsibility when it comes to creating stuff for you and your friends — and doing so the right way. We believe that the company that survives long term in this space is the one that aligns itself closest with your best interests. So to keep ourselves accountable, we developed some principles that guide what we do.