Posted on Sep 20

Financial Analysis As An Important Skill For Finance Professionals

In today’s very competitive and data-driven business landscape, a quality financial department is crucial for organisational survival and success. This explains why finance professionals are highly sought after across various industries. 

If you’ve been aspiring to work in the field of finance, settling for a career as a finance analyst can be a great decision because of the constant demand for people for such roles, which you can regularly find on the Remote4Africa job board.

What Is Financial Analysis?

According to the CFA Institute, “financial analysis is the process of examining a company’s performance in the context of its industry and economic environment in order to arrive at a decision or recommendation.” The institute goes on to note that these decisions and recommendations are often in relation to the sourcing of capital by companies, for example, if there should be an investment in a company’s debt securities or its equity securities. 

Holistically, the primary objective of a financial analyst is to: 
  • Evaluate the ability of their organisations to earn returns from capital investments, ensuring that such earned returns at least equalise the cost of the invested capital. 
  • Grow business operations profitably.
  • Generate sufficient funds needed to cater to the organisation’s obligations and explore opportunities. 

Why Is Financial Analysis Important?

As noted earlier, there is a high demand for the services of financial analysts. This is a clear indication of their usefulness to business organisations and the economy as a whole. Here are some examples of the importance of financial analysis:

Making Informed Decisions And Recommendations
A key benefit of performing financial analysis is its ability to help organisations make well-informed decisions and recommendations. By having a solid grasp of your business's financial performance through financial analysis, you can decide on areas that need improvement or recommend that resources be directed where they are most needed to help achieve organisational objectives or goals.

Identification Of Strengths And Weaknesses
Financial analysis can help generate insights about areas where an organisation is strong and its weak areas as well. Evaluating essential financial indicators or KPIs like growth, market share, revenue, and profitability can enable companies to identify where they are strong and weak. With such information, you can consolidate your strengths and work on your weaknesses. 

Managing Risk
All businesses encounter risks, making effective risk management crucial for organisational survival and growth. Analysing financial information and data helps reveal potential risks, uncertainties, and vulnerabilities likely to impact a business's financial health negatively. By being proactive in tackling these challenges, companies can minimise their effects and safeguard their business from financial difficulties.

Facilitates Competitor And Industry Comparisons
Financial analysis allows an organisation to measure its modus in relation to rivals and industry standards. Analysing how its financial results stack up against those of competitors can enable a company to unravel where it is either falling short or doing well. Such insights can lead to implementing previously disregarded industry best practices and adjusting strategies to compete more successfully in the market.

Condition For Funding 
Securing funding is a crucial requirement for many businesses. A thorough company financial analysis is usually a key demand by lenders and investors who want to be confident that your business can generate profits and repay its debts. In addition, a well-prepared financial analysis shows that you understand your company's financial situation and underscores your commitment to responsible financial management.

Helps Develop Optimal Financial Plans And Forecasts 
Financial plans and forecasts rely heavily on financial analysis. By looking at past financial data, you can spot trends and identify patterns that will help you make future predictions. This can enable you to use your resources wisely, going forward, keeping your business focused on reaching its objectives.

Checks Inefficiency
Analysing your finances can reveal areas where your organisation’s business operations may be inefficient, allowing you to adopt measures that boost efficiency. This often results in cost reductions and higher profits. By keeping an eye on important financial indicators, you can quickly assess the efficiency level of your initiatives and, if necessary, address any observed inefficiencies in order to optimise the financial health of your company.

Improves Communication And Openness
Financial analysis encourages openness in an organisation. Communicating an organisation’s financial details to important stakeholders like employees, investors, and board members helps build a culture that is transparent, accountable, and collaborative. It also ensures that all parties involved are aligned and focused on the same goals.

Guide And Resources To Learning Financial Analysis

Though there are a number of other ways to become a financial analyst, obtaining a relevant bachelor’s degree is the most recommended. Though you may find a standalone degree in financial analysis, you can build a successful career with degrees in finance, economics, accounting, and related areas. 

Career Paths And Prospects For A Financial Analyst

Like in many other professions, financial analysts can also work both remotely and on-site across a variety of industries, including but not limited to:

  • Accounting firms
  • Multinationals
  • Financial planning institutions
  • Banks
  • Investment advisory firms
  • Portfolio management providers
  • Insurance companies
  • Public sector agencies

Many graduates with bachelor's degrees start their careers at investment, accounting, or banking organisations. Initially, they may not feel a need for extra certifications. However, as you advance in your career, the need to be competitive and have brighter career prospects should motivate you to earn additional certifications, licenses, and other professional designations. 

One such certification is the Chartered Financial Analyst, which, in Nigeria, requires:  

  • a bachelor's degree or its equivalent, 
  • a final-year student of a bachelor's degree program or an equivalent program 
  • a combination of 48 months (four years) of full-time work experience.

Another important qualification is a higher degree, such as an MSc or MBA. Any of them will enhance your eligibility and rapidity for attaining higher positions in any organisation.

Conclusion

Financial analysis skills are essential for making informed business decisions that can benefit organisations and enhance labour market competitiveness. If you are looking to have an outstanding career as a financial analyst, a bachelor’s degree is highly recommended. To stay competitive and advance your career, you should also boost your curriculum vitae with additional certifications such as a CFA, MSc, and MBA.


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