HFBAC - Hiring For and Building Awesome Companies

HFBAC (Hiring For and Building Awesome Companies)

Great companies aren't built on impressive CVs/resumes. They're built on chemistry.

Most hiring processes filter for the wrong thing: a polished CV, not whether someone will actually thrive on your specific team, at your specific stage. That's why so many "great on paper" hires don't work out, and why so many founders end up doing all the hiring themselves because they don't trust anyone else to get it right.

I'm Helen Wingrove-Sanders, and I built HFBAC around Chemistry First: hiring for team fit, stage fit, and cultural alignment first, credentials second.

My career started over 25 years ago as the BBC's first female football commentator. Watching teams up close taught me that the strongest sides weren't always the most individually talented, they were the ones where the chemistry ran deepest. I spent the next two decades applying that same insight to hiring.

Today, I work as a Fractional Talent Partner for founders in any niche, bootstrapped or venture-backed, coaching you in real time so you make better hiring decisions than you ever could alone.

In the US, I focus primarily on robotics. In the UK, it's robotics, tech teams, GTM, and marketing hires.

I also build AI-native hiring operating systems tailored to your stage and gaps.

Whether you need one critical hire or an embedded partner through a scaling phase, HFBAC exists so you stop guessing on the decision that matters most.