How to Find Digital Marketing Jobs in Kenya

I have six years of experience as a digital marketer in Nairobi, Kenya, and I have seen firsthand, the incredible opportunities, as well as challenges that come with working in this field. As I learned more about landing those digital marketing jobs and climbed the career ladder, it felt like I’d uncovered a few insider secrets along the way. Let me share them with you.

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Don't Quit Now: Why Digital Marketing is a Winning Career

Digital marketing has become one of the fastest-growing career fields in Kenya, thanks to the increasing demand for online presence by businesses. More companies are now realizing the importance of having digital platforms which in turn has led to a rise in job opportunities.

Think of it this way: the Kenyan digital market is currently a vast unexplored jungle, and you are that lion that will conquer this digital jungle. It’s a winning career! There are more opportunities than ever because businesses today rely on digital marketing experts to help them reach their target audience, increase brand awareness, and drive sales. This trend isn’t slowing down anytime soon, which means more job opportunities for skilled digital marketers. Plus, digital marketing allows flexibility, creativity, and often the ability to work remotely – something more professionals are really looking for today.

How to Get a Digital Marketing Job in Kenya in 5 Steps

The opportunities are there, but that doesn’t mean the market is not competitive – it is, and navigating this landscape can seem daunting. However, with the right approach and preparation, landing your dream job is achievable. Here are five essential steps to help you successfully secure a digital marketing position here in Kenya:

Build Your Skills: Digital marketing covers a lot. We have SEO, content creation, social media management, and email marketing to look into. Focus on learning the skills that really interest you. There’s a reason for this: when focus and determination fail, passion can keep you going. Certifications also matter! When the chips are down, the person with the better certification always has the upper hand. Check out some of the Highest Paid Digital Marketing Skills in Demand.

Build a Portfolio: Word of mouth will never be enough to convince a recruiter. Showcase your skills by building a portfolio that includes successful campaigns or freelance work. Potential employers here in Kenya will always want to see examples of your work. Even if you don’t have any work experience, you can use your learning projects. Volunteering is also a great way gather that necessary experience. 

Build a Professional Network: You might have a very good resume and portfolio, but if people do not see it, then it might not have much relevance. Attend webinars, conferences, or local meetups to connect with professionals in the digital marketing space. Networking is one fantastic way to open doors to new opportunities and collaborations.

Apply for Jobs: Apply! Apply! Apply! Never relent in sending those job applications. When I started my career, I used to send at least 5 applications daily. The more applications you send, the more your chances of getting a response. Don’t wait for the perfect job to come around. If you’re a starter, apply to entry-level positions to gain practical experience and grow your portfolio. The more hands-on experience you have, the easier it becomes to advance in your career.

Prepare for Interviews: The digital market here in Kenya is very competitive so you want to ensure that you make the best of every opportunity. Research common interview questions and prepare answers to common digital marketing interview questions, such as your understanding of SEO, social media algorithms, and marketing analytics. Rehearse your answers to ensure you can articulate your skills and experiences confidently. Make sure you speak with enthusiasm, expressing your desire to contribute to the company and the market.

10 Best Websites to Find Your Next Digital Marketing Job

Now that you’ve taken the right steps to prepare, here are my 10 best websites for finding your next digital marketing job here in Kenya:

1. LinkedIn
2. MyJobMag
3. Fuzu
4. BrighterMonday
5. Corporatestaffing
6. Remote4Africa
7. Glassdoor
8. JobWeb Kenya
9. KenyaMoja Jobs
10. Upwork

Finding your next digital marketing job here in Kenya is no longer as difficult as before, but it requires the right combination of skills, networking, and some persistence. If you can focus on building your expertise, presenting a strong portfolio, and actively seeking out opportunities, you will soon be on the path to a rewarding career in digital marketing. Keep applying, stay informed about industry trends, and the right job will come your way!